Take a walk in my shoes
A Persona Mapping study to improve Trading Experience
Research Background
For Zerodha, a popular Trading App, what followed a successful Marketing Campaign, was a rapid adoption of the app and a considerable increase in the User base
Research Objectives
The client wants to gain a renewed understanding of the various investor personas that use its app. They intended to answer 2 key questions through the study:
A) What are the various persona approaches to ‘Risk’ and ‘Opportunity’ when investing
B) How may we optimize the UX design to best suit the usage and expectation of the new users
Research Methodology